5/28/2021
A New Dawn Ages
A Q&A WITH TIM YORK, CHIEF EXECUTIVE OFFICER, CALIFORNIA LEAFY GREENS MARKETING AGREEMENT
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Over the past 12 years, US airlines have accomplished an astonishing feat: carrying more than eight billion passengers without a fatal crash. Is there something the produce industry can learn from this?
I’ve been CEO of the California LGMA for two months and I remain both excited and humbled by the task at hand. Excited because I have assumed responsibility for an ever-evolving organization that has done significant work to develop an industry-wide food safety program for leafy greens. But I remain humble because I clearly recognize that my primary role is protecting the consumer and public health by continuously improving the safety of leafy greens, and that challenge feels daunting.